Drivers are advised to adjust their speed to suit the conditions. On a windy stretch of road on my way home, I see a road sign that reads, ‘100 is NOT a Target’. Speed is a safety issue on our roads. Sadly, there have been fatal crashes near the intersection where I turn off this busy main road.
A New Zealand Transport Authority driving safety advertisement appeared on television the other night. We walk with the Traffic Officer who talks to us in simple, billboard-like terms, as he goes about his job. Ordinary people will say they know their local roads well enough to drive that bit faster.“ I know these roads,” the Officer says to us.
The Officer has a wordless message to deliver. Deaths and injuries place an unbearable grief on loved ones and extract a terrible price in other ways on the community. He is the bearer of bad news to a family. Her pain speaks for itself. And there are no words he can say to us in his role as the conveyor of the campaign message.